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My job was to define a complete brand system for Luna, Newsela's AI-powered learning assistant: character, visual identity, and launch materials, so the product had a consistent, trustworthy personality the moment it shipped. 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I led this project end-to-end as the sole designer, partnering closely with marketing, product marketing, product, sales, and web development to audit the entire site, update its architecture, and design and…","id":"bc99794b-da34-55aa-8b47-f1db5d9c6d8a","fields":{"slug":"/blog/2026-09-23-newsela-site-redesign/"},"frontmatter":{"title":"Newsela.com Site Redesign","templateKey":"blog-post","date":"September 20, 2026","featuredpost":true,"description":"Website Audit and Redesign","featuredimage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.791044776119403,"src":"/static/f947f9d8448a68ab803071a54984357e/ada83/brendanrusso_newselacom_thumbnail.jpg","srcSet":"/static/f947f9d8448a68ab803071a54984357e/94285/brendanrusso_newselacom_thumbnail.jpg 720w,\n/static/f947f9d8448a68ab803071a54984357e/c4b07/brendanrusso_newselacom_thumbnail.jpg 1440w,\n/static/f947f9d8448a68ab803071a54984357e/ada83/brendanrusso_newselacom_thumbnail.jpg 2880w","sizes":"(max-width: 2880px) 100vw, 2880px"}}}}}},{"node":{"excerpt":"Problem Defy is a branding agency based in Philadelphia that launched a rebrand in 2020 and a new website to go along with it. Sadly that site was difficult for users to navigate and was therefore not getting the traction it was intended to. Data showed that users were clicking out of the site within seconds and failing to find a way to easily contact the team As a digital designer at Defy I was…","id":"aaecb09e-6f37-525e-bd2b-7d4bfa714aa7","fields":{"slug":"/blog/2022-10-17-defy-website-redesign/"},"frontmatter":{"title":"Defy Website","templateKey":"blog-post","date":"September 09, 2026","featuredpost":false,"description":"Website Redesign","featuredimage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7777777777777777,"src":"/static/0419d26a2c15b85668d33a127b92bf87/097fa/brendanrusso_defysite_thumbnail.jpg","srcSet":"/static/0419d26a2c15b85668d33a127b92bf87/94285/brendanrusso_defysite_thumbnail.jpg 720w,\n/static/0419d26a2c15b85668d33a127b92bf87/c4b07/brendanrusso_defysite_thumbnail.jpg 1440w,\n/static/0419d26a2c15b85668d33a127b92bf87/097fa/brendanrusso_defysite_thumbnail.jpg 1920w","sizes":"(max-width: 1920px) 100vw, 1920px"}}}}}},{"node":{"excerpt":"Orion is a wealth technology company that provides innovative solutions to wealth advisory firms. The platform had been seeing such great results that they decided to obtain a long standing client and existing wealth advisory firm called Brinker Capital Investments. My team at Defy was brought on by Orion to redesign their brand as well as their acquired sub-brand in Brinker. 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Alongside five of my peers, I chose to create Talkdrop. Talkdrop was an augmented reality installation in the lobby of a Drexel academic building meant to bring the students inside closer together.  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